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August Moon Drive-In Theatre focuses on Pigeon Forge flagship, unveils new designs

Pigeon Forge is now in line to be the flagship location for August Moon Drive-In Theatre.

PIGEON FORGE — Excitement continues to build for an indoor drive-in moive theater that's planning to open in Pigeon Forge.

August Moon, which is billing itself as an indoor drive-in theatre, bar and grille, is still in the planning phase. However, it seems this project is on the path to becoming a reality after thousands of people showed a lot of interest and excitement in the idea.

►READ MORE: Pigeon Forge considering indoor drive-in movie theater as new attraction

The project's director and concept designer, Michael Counts, provided an update on its progress Tuesday:

Counts said focus has shifted from opening in Nashville to Pigeon Forge first after a massively positive response to the announcement and subsequent investor interest in seeing it realized there first.

Pigeon Forge is now in line to be the flagship location for August Moon, though there are still plans to open in Nashville.

The city of Pigeon Forge has also expressed plenty of interest in seeing the project come to life.

"It captures the American pop culture experience," Assistant City Manager Eric Brackins said. "We're very excited about this attraction."

The theater is currently proposed to set up at the corner of Teaster Lane and Wears Valley Road, and would be part of the upcoming Mountain Mile development.

The August Moon Drive-In Theatre, if the deal goes through, would be a part of the Mountain Mile development on Teaster Lane in Pigeon Forge.

Counts also unveiled two possible design concepts for the exterior of the attraction and asked for input. The first design featured a red and white striped tent-like exterior. Counts said he wanted the design to be unique and stick out from a distance:

Public reaction was mixed on the initial design, so the project unveiled an alternate rendering on Wednesday that takes a subtler approach:

"This is, in our minds, is something for everyone," Counts said.

The project is already looking ahead to expanding if and when it sets up in Pigeon Forge. Counts said they are already seeing interest in possibly opening in Memphis, Atlanta, and Dallas in time.

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